Open D Group will propose to Maison & Objet in Paris a Retail space containing the five pedagogic stages of the “virtuous circle” of creating a brand or concept.
It will be be held in Paris Nord Villepinte from September 7 to 11. You will then see five large arches which represent the famous five stages of the circle to create a brand. There will be experts who will answer to your doubts and will lead workshops around the theme Retail.
An interactive cube will allow visitors to test the changes of scenery and visual aspects of the brand. The ark will be devoted to “customer experience” (visibility, hospitality, customer relations, multi-channels, deed of sale). The Ark 3 will focus on the “concept”. An interactive space will also present a virtual point of sale, where everyone will experience the virtual manipulation.