Prism, exclusive debut at London Design Week – Best Design Events | Latest Design News, Upcoming Design Events

Prism, exclusive debut at London Design Week

The London Design Festival which runs from 14th to 23th September, celebrates its 10th edition with plenty novelties.
One of the major expected must-sees is Prism, a  key highlight this year, conceived by Keiichi Matsuda to Veuve Clicquot, the Champagne brand.
Matsuda is concerned with the integration of media into everyday life, using a mixture of video, design and architecture. Prism presents an alternative view of London, exposing unseen data flows in the capital. The installation simultaneously engages with three scales: Urban, Human and Networks.
“Prism is alien; a seductive but ultimately unknowable artifact occupying the city. Gazing into it, we can discern the shadows of data, but are locked out from full understanding. This is not a project about the politics of data visualisation, but rather an investigation into urban informatics, and our relationship with data itself.”, explains Matsuda.
Appearing as a giant suspended iceberg set into the V&A’s uppermost cupola, the sculpture will be lit up like a lantern, displaying live data flows on different aspects of the installation via internal projectors.

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