Bernhardt Design will launch the Pollock chair by mid-century modern icon Charles Pollock at the London Design Festival 2012, which happens between 14th and 23th September.
Charles Pollock, tha main designer, describes the creative process that has served him well for seven decades: “It starts as a thought, and then becomes an idea, something I might think about for years. When the time is right, I express it on paper, usually as a simple line in space. Finally it takes shape and becomes a product or sculpture”.
This deliberate process of creation produced the iconic Pollock Chair. When it was released by Florence Knoll in 1965, the chair became the most successful office chair in history and a symbol of the modern office. Bernhardt Design will introduce the 82-year-old Pollock’s first new product for an American company in 47 years. The CP Lounge Collection will launch globally during the London Design Festival in September.
