MAD Brussels, the Mode And Design Center ,is a creative organisation based in the Belgian capital. Using clever wordplay, MAD is in essence ”mad about” creativity in Brussels, promoting the city’s ”cultural talents locally, nationally and internationally” as well as ”mad about” the 4000-square-meter space in the hub of the city that it devotes to the creative industries.
MAD Brussels works to enhance and develop the range of creative pursuits that are found across the city through actively nurturing work by varied designers, organising exhibits and events alongside championing Brussels as a creative capital. MAD is keen on collaborative design and advocates for crossover between both the creative and economic industries.
With a view to realising just such a crossover, the institution partnered with Brussels Invest & Export, a strategic partner that promotes and supports a company’s international expansion which has led to much greater scope to presenting Brussels-based creatives on the international stage.