MILAN DESIGN WEEK
Created in 1974, EuroCucina – the International Kitchen Furniture Exhibition– runs concurrently with the International Bathroom Exhibition in the broader context of the Saloni during the even-numbered years at the Milan Fairgrounds in Rho, bringing together in the same place the top Italian and foreign manufacturers.
EuroCucina has an infinite range of ideas and solutions on offer for a domestic space that is not just functional, but is becoming more and more of a place for socialising. The mores of the kitchen rub shoulders with the new rituals of modern-day life. Matchless quality and maximum durability are what the consumer is after.
EuroCucina, with 150 exhibitors occupying nearly 35,000 square metres, is Europe’s only major trade show in the field. Its success is also attested by the number of professional visitors – 297,460, more than 50% of whom from 160 nations – the 5,791 communication operators and the over 30,000 visitors from the general public.
EuroCucina is supplemented by the collateral event, “FTK Technology for the Kitchen”, a showcase for the built-in appliance sector and cooker hoods and the various products, prototypes and ideas for the kitchen of the future.
The next appointment with EuroCucina is from 17 to 22 April 2012.
For the first time ever, EuroCucina will also feature kitchen equipment and accessories. So it will feature all those items that help to make the rituals of eating and conviviality easier and more special.
This year EuroCucina will again be accompanied by FTK (Technology for the Kitchen), the exhibition devoted to technological innovation in built-in domestic appliances and cooker hoods, in Pavilions 9, 11, 13 and 15, in total synergy with the International Bathroom Exhibition, opposite it in Pavilions 22 and 24, where the emphasis is on natural materials for accessories and congs, crafted by leading international designers. There will also be a large wellness area, open to all visitors.
The pavilions of both biennial exhibitions will contain areas designed and furnished by the architect Piero Russi, who conceived the Gallery and Stadium for the last edition of SaloneUfficio. These business/relaxation spaces are for the exclusive use of exhibitors and their clients.
Another good news is for general public, that will be able to visit iSaloni 2012 on Saturday as well, in addition to the traditional Sunday.
For convenience sake, the Modern Sector of the Salone Internazionale del Mobile will again be housed in one single building, Pavilions 14 and 18, directly adjoining the Classic and Design pavilions, thus making up one single visitor itinerary.
The 15th edition of SaloneSatellite will house the proposals of 750 young designers, including the students of 17 international schools of design and ADI, Associazione per il Disegno Industriale (Industrial Design Association). All in Pavilions 22 and 24.
The Saloni – which will take to the 209,000 square metres of exhibition space at the Milan Fairgrounds, Rho – are gearing up for the next round: from Tuesday 17th to Sunday 22nd April, when more than 2,500 exhibitors will present its myriad proposals.