Design Agenda – Getting closer to Interieur 2012

INTERIEUR2012_FuturePrimitives_ Nendo  Design Agenda - Getting closer to Interieur 2012 INTERIEUR2012 FuturePrimitives  Nendo1

Interieur took place for the first time in 1968 and, this year, will celebrate its 23th Biennale from 20 to 28 October 2012. Unlike other furniture shows, which offered a mixture of old, new, kitsch and design, when the Interieur Foundation was born, it was aimed at promoting the latest contemporary forms and creativity in interior design. Moreover, the initiators had much more in mind than pure aesthetics or commercial considerations. The 2012 edition of Interieur is bound to become one of the top global design destinations this year.

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The uniqueness of the concept and the increase in international outreach, turnover, number of visitors, number of exhibitors and world-renowned design brands, press articles etc., show that there was a true need for an innovative model for design as a cultural as well as a commercial entity, and which is why, in 2012, the Interieur is stronger than ever.

interieur - design - awards - vases - and - lights - miriam - aust - wood - stove - yanes - wühl  Design Agenda - Getting closer to Interieur 2012 interieur design awards vases and lights miriam aust wood stove yanes wu  hl e1350290680970Get inspired by last year’s winners of the Interieur Design Awards. Vases & Lights by Miriam Aust and Wood Stove by Yanes Wühl

The Biennale Interieur, coming up in Kortrijk, Belgium from the 20th to the 28th of October, is now in its 23rd edition. Recognised as the only event of its kind to balance a convivial cultural happening with the biggest names in European design, Interieur has become an important overview of trends, tastes and cultural movements that define design now. Interieur 2012 will be bigger and better than ever with new city locations and an extensive programme with an exciting mix of culture and commerce.

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This year will bring change and at the same time reinforce its connections with the avant-garde spirit of its creative roots. This year the Biennale breaks through the walls of the Xpo fairground and expands into the city centre of Kortrijk, offering a selection of 300 carefully picked international exhibitors and an inspired cultural programme with exhibitions, ‘Future Primitives’ installations, custom-designed bars and a pop-up restaurant to name a few.

INTERIEUR2012_FuturePrimitives_ Nendo  Design Agenda - Getting closer to Interieur 2012 INTERIEUR2012 FuturePrimitives  Nendo e1350291907435The Fishline Chair, by Nendo, is an exploration into ways of finishing wooden surfaces that go beyond the usual applications.

The halls of the Xpo fairground as well as the new city locations will merge into one DesignCity with a continuum of lanes, diagonals, piazzas and unexpected places where installations, actions and encounters unfold. As curator Lowie Vermeersch explains: “A Biennale in the city, a city in the Biennale”.

Future Primitives project rooms

With a fresh curatorial direction, instead of having one guest of honour, Interieur now has seven specially commissioned Future Primitives project rooms by the following ground-breaking designers, artists and architects: Nendo, Troika, Makkink & Bey, David Bowen, Ross Lovegrove, Greg Lynn and Muller Van Severen.

INTERIEUR2012_FuturePrimitives_MullerVanSeveren  Design Agenda - Getting closer to Interieur 2012 INTERIEUR2012 FuturePrimitives MullerVanSeveren e1350291553687Muller Van Severen will create a unique installation with a refreshing take on usability as well as on material choices. 

These design installations are linked by the theme ‘Future Primitives’ and will offer different investigations of which essential elements will play a role in our future living environment.

Image converted using ifftoany  Design Agenda - Getting closer to Interieur 2012 INTERIEUR2012 FuturePrimitives GregLynn e1350291720457American star architect Greg Lynn interprets the ‘Future Primitives’ theme in an especially daring and visionary way: He has reflected about the mobility aspects of living in a home and developed an ‘RV’ – a Room Vehicle.

The 60 m2 installations will be placed at piazzas created at various locations within the Biennale and together they function as places for inspiration and confrontation, for meeting people, to eat and drink.

Makkink Bey  Design Agenda - Getting closer to Interieur 2012 Makkink Bey e1350291389896Makkink & Bey will show their “house of the passerby” how industrial materials are becoming the frame of the house, and self-build becomes the norm

New locations

This year Interieur will break through the walls of the Xpo fairground and be present on the Buda Island, the cultural heart of the city of Kortrijk. On the Buda Island the main focus will be on the Buda Tower and the newly remodelled Buda Factory. The Buda Tower will house pop-up presentations by top brands such as Established and Sons, Hay and Piet Hein Eek and an exhibition by Alessi called (UN)forbidden City.

Ventura Interieur

Interieur is also proud to be present Ventura Interieur. This is a partnership with Organisation in Design, the team behind the successful Ventura Lambrate design district in Milan, which is dedicated to emerging talent, interesting design happenings and events during the annual Salone furniture fair. Interieur and Ventura Interieur at Interieur 2012 will be an international platform that showcases a selection of young designers, new brands, academies and institutions.

 

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