Design Agenda – Cranbrook Academy for Alessi

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I will be at the International Contemporary Furniture Fair (ICFF) and I will bring to you all the late novelties from the best design of the world. Stay in touch!

‘Cranbrook for Alessi’ is one of the many events I will definitely not miss! The Alessi Flagship Store in Soho will open up again after two months’ renovation. Hani Rashid of Asymptote Studio, who designed the original store in 2006, has been asked to refurbish it. On this occasion, Alessi will be presenting the results of a workshop exhibition created by the Cranbrook Academy exclusively for Alessi showcasing material studies, product proposals and pre-production samples demonstrating the mix of hands-on craft and design methods.

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This collection was created during a 2009 collaborative workshop initiated by the Italian design factory Alessi with Cranbrook Academy of Art, the renowned American graduate arts school in Bloomfield Hills, Michigan – known as the origin of America’s most famous mid-century designers including Charles and Ray Eames, Eero Saarinen and Florence Knoll. In this project, Alessi connects with a new generation of Cranbrook artists and designers to continue a long tradition of integrating Craft with Design. A mixed group of recent graduates from the 3D Design and Metals program worked together in the Metalsmithing Workshop, exploring forms and techniques. The resulting experiments were later translated into product proposals for Alessi. A collection of four Cranbrook designs will be produced by Alessi and launched during the latter half of 2012.

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